Research cohortFree for everyone30-day protocol

We are proving that sustainable weight loss is not about food — it's about identity rewiring.

This protocol sold for $997 a year. Not anymore. It is now free for everyone — because health should not be a subscription.

Free enrolment until December 31

Take the screening

10 questions · 2 minutes · no card, ever

Why this is not a weight loss method

Because when people finish the 30 days, the weight is the smallest thing they talk about:

Liberated

Freedom from obsessive food thoughts and the endless diet cycle.

Self trust

Knowing deep down they won't sabotage themselves or gain it back.

Present

Finally showing up in photos, relationships, and experiences without hiding.

Vitality

A natural, steady energy that replaces the constant sluggishness.

Authentic

Wearing what you want, not just what fits.

So what is it?

A daily practice designed to shift your identity and transform your relationship with food, movement, and mental wellness.

Until your ideal weight becomes a side effect of how you already live.

The mechanism

Three phases. Thirty days. One rewired identity.

1

THE HARD RESET

First 7 days

Cut the triggers that drive emotional eating, and give your brain a clean baseline to work from.

2

THE CALIBRATION

Next 21 days

On that new baseline, we slowly rebuild the daily habits around food, sleep and movement — one at a time, so they hold.

3

THE TATSERRUN HIGH

From day 31

The point where the protocol stops feeling like effort. Your ideal weight becomes a byproduct of your new identity, not a target you chase.

Where the protocol comes from

Built in the open, on real data

556

people screened

30

days per cohort

9

signals logged daily

$0

to join

Every day of the protocol is logged: weight with a photo of the scale, cravings, mental clarity, home-cooked meals, and the four things you avoided. That is the study.

Don't take our word for it

Here is how it actually feels after just 7 days

Family tested first

Daily logs. Real photos. A rewired identity. A transformation that held.

I tested these exact principles with my mother, making her the first pioneer of the Tatserrun protocol. We got closer in the process, and her results were undeniable enough that she pushed me to share the system with everyone else.